Driving 40% Enrollment Growth for India's Award-Winning NEET & JEE Coaching Institute
Since 1998. 25+ centres across India. 25,000+ successful results. Government empanelled by Delhi and Jharkhand. CSR Award winner. Radio City ICON Award. We built Takshila's digital student acquisition engine from the ground up.
Empowering Young Minds with Excellence in Education Since 1998
Named after the ancient Takshashila (Taxila) — India's first known university — Takshila Institute was established in 1998 and has grown into one of India's most trusted competitive exam coaching institutes. With 25+ centres across Delhi NCR (Janakpuri, Rohini, Preet Vihar, Punjabi Bagh) and NCR cities (Noida Sector-62, Indirapuram, Raj Nagar, Gurgaon Sector-14), Takshila has produced 25,000+ successful results in IIT-JEE and NEET. They offer classroom coaching, distance learning programs (DLP), online live classes (Takshila Digital Live), foundation programs (Class 8–10), crash courses, and Olympiad preparation. The institute has been:
- Recognised multiple times by Competition Success Review (CSR) as a top coaching institute in India.
- Awarded the Radio City FM ICON Award for excellence in education.
- Empanelled by the Delhi Government (2020) to provide free coaching for medical and engineering aspirants.
- Empanelled by the Jharkhand Government (2024) for a similar free coaching initiative.
Standing Out When Physics Wallah Changed the Game
- Physics Wallah's rise made quality online coaching available for ₹999/year — disrupting the offline coaching centre model overnight.
- Allen, Aakash, Narayana, and FIITJEE dominate digital ad spend for NEET and IIT-JEE keywords.
- Students and parents increasingly research coaching institutes on YouTube and Instagram before visiting — Takshila had minimal presence on both.
- Peak admission window (March–June) requires intense digital visibility; missing this window means losing an entire academic year's batch.
- Word-of-mouth reputation was strong in Delhi but not translating into digital discoverability or inbound leads at scale.
Building a Full Digital Student Acquisition Engine
📍 Local SEO & Google Maps Domination
Built and optimised Takshila's Google Business Profiles across all 25+ centre locations with professional photos, service menus, regular Q&A updates, and a systematic 5-star review generation strategy. Achieved #1 Google Maps positions for "JEE coaching Janakpuri," "NEET coaching Rohini," "IIT JEE classes Delhi" and similar high-intent local searches — putting Takshila above Allen and Aakash in local pack results.
🤳 Influencer Marketing — Student Success Stories
Partnered with Delhi-based education influencers, student vloggers, and parent community creators on Instagram and YouTube. Influencers shared authentic Takshila student success stories — AIR (All India Rank) achievers, first-generation doctor and engineer stories, faculty reviews — creating massive social trust among aspirant students and their parents in the 16–22 age demographic. This creator-driven content consistently outperformed branded ads in engagement and watch time.
🎯 Google & Meta Performance Ads (Exam Season)
Launched intensive admission-season campaigns on Google Search (targeting "best NEET coaching Delhi 2026," "IIT JEE crash course near me") and Meta (targeting Class 11 and Class 12 students and parents in Delhi NCR). Campaigns ran with countdown urgency creative for batch deadlines — generating 15,000+ verified student inquiries across the admission cycle at efficient cost-per-lead.
📱 WhatsApp Admission Conversion Funnel
Built an automated WhatsApp inquiry-to-enrolment pipeline: instant brochure delivery, personalised faculty introduction videos, batch schedule PDFs, and free demo class invites. Followed by multi-step follow-up sequences with parent Q&A support — increasing inquiry-to-admission conversion by 3.5x compared to the previous manual call-back system.
▶ YouTube Result & Achievement Content
Produced video content showcasing Takshila's AIR achievers, faculty spotlights, classroom experience tours, and government empanelment milestones — building YouTube as a long-form trust asset that parents watch before making the enrolment decision.
We worked* with Takshila Institute to achieve 40% annual enrollment growth and generate 15,000+ verified student inquiries — securing the #1 Google Maps position for competitive exam coaching across their key Delhi NCR centres, all executed by our Founder Pratham Kapoor.
40%
Annual Enrollment Growth
15K+
Verified Student Inquiries
#1
Google Maps Rank in Key Centres
3.5x
Inquiry-to-Admission Conversion Rate
Ready to Fill Every Batch with Qualified Students?
Let's build a digital admission engine that dominates local search and converts aspirants into enrolled students.
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