Digitising India's Most Trusted K-12 Publisher for the EdTech Era
Founded in 1982. ISO 9001 & ISO 14001 certified. Present across 13 regional offices. We helped Ratna Sagar build digital authority and reach educators, parents, and students in India's competitive EdTech landscape.
Education, Our Mission — Since 1982
Ratna Sagar Pvt. Ltd., incorporated March 4, 1986 and active since 1982, is one of India's most respected K-12 educational publishers. Named after the ancient Nalanda University library ("Ratna Sagar" = Ocean of Gems), the brand serves CBSE and ICSE schools across India through 13 regional offices (Delhi HQ, Mumbai, Kolkata, Bangalore, Chennai, Hyderabad, Kochi, Lucknow, Jalandhar, Dehradun, Guwahati, Jaipur, Bhopal). Their flagship series include "Living Science" and "New Gem's English Reader." Ratna Sagar holds both ISO 9001:2015 (Quality) and ISO 14001:2015 (Environmental) certifications — rare in the publishing industry. Tagline: "Education, Our Mission."
A 40-Year Legacy Brand Navigating the Digital Disruption of EdTech
- EdTech platforms (BYJU's, Vedantu, Khan Academy) rapidly shifting schools toward interactive digital content.
- Competing with other established publishers (S. Chand, Oxford University Press, Macmillan) for school adoptions.
- Reaching parents and students online where they now research and buy books digitally (Amazon vs. school shops).
- Low consumer brand awareness — recognition existed almost entirely within school procurement teams.
- Communicating the brand's ISO certifications and quality credentials as digital trust signals.
Authority-First Digital Growth for a Legacy Publisher
📚 SEO Content Authority Strategy
Built a comprehensive topical authority SEO strategy targeting high-intent parent and student keywords: "CBSE Class 6 Science textbook solutions," "Living Science answers," "best English reader for Class 3," and NEP 2020-aligned content queries. Secured 150+ first-page Google rankings, making Ratna Sagar a top organic result for curriculum-related searches.
🤳 Influencer Marketing with Teachers and Educators
Partnered with teacher content creators on Instagram, YouTube, and Facebook — educators who run classroom content channels and review textbooks. Creator reviews of Ratna Sagar's Living Science series and English Reader workbooks created authentic social proof among school principals and parent communities, driving institutional interest and direct parent purchases.
🎯 Performance Ads for School Admissions Season
Ran targeted Google Search and Meta campaigns during peak school admission and book-buying seasons (March-June), targeting parents of CBSE school children searching for textbooks and supplementary workbooks. Achieved a 3.2x ROAS on digital resource and workbook sales.
▶ YouTube Educational Content
Supported the production of short-form educational explainer videos aligned with Ratna Sagar's curriculum — science experiments, grammar tips, and math concepts — attracting students and teachers as subscribers and building ongoing brand affinity.
We worked* with Ratna Sagar to achieve 5M+ digital reach and establish them as a digitally credible educational authority — competing alongside modern EdTech platforms, led by our Founder Pratham Kapoor.
3.2x
Return on Ad Spend (ROAS)
5M+
Total Digital Reach
150+
First-Page Google Rankings
40%
Institutional Lead Growth
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