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NATURO & ORGO

Scaling Organic Wellness D2C Sales with Influencer Content and Retargeting

ISO 9001. GMP. HALAL. AYUSH certified. Incorporated 2020, Manesar Haryana. Naturo and Orgo — a unit of Khadi Natural Healthcare — manufactures hundreds of organic SKUs monthly. We built their digital customer acquisition engine.

🌿 Organic Cosmetics Manufacturing 📍 Manesar, Haryana ✅ ISO · GMP · HALAL · AYUSH 📅 Est. 2020 ⚡ Founder Project*

4.1x

ROAS on Meta Ads

320%

Monthly Order Volume Growth

25K+

Repeat Customers Built

68%

Customer Retention Rate

ABOUT THE BRAND

Bringing Visions to Life — Certified Organic Manufacturer

Naturo and Orgo was incorporated September 18, 2020, operating from Plot No. 133, Sector-5, IMT Manesar, Gurugram, Haryana. A unit of Khadi Natural Healthcare, Naturo and Orgo is a fully certified organic and herbal cosmetics manufacturer — holding ISO 9001:2015, ISO 22716 (Cosmetic GMP), HALAL, AYUSH, and IEC certifications, with alignment to COSMOS and NATRUE (EU) standards. They manufacture private label skincare, haircare, soaps, and herbal wellness products for D2C brands and export clients. Tagline: "Bringing Visions to Life."

THE CHALLENGE

Building B2C Brand Trust Alongside B2B Manufacturing Identity

  • Dual business model challenge: building both B2B client trust (private label brands) and direct B2C consumer awareness.
  • Crowded organic wellness market with many competitors offering similar herbal formulations.
  • Educating health-conscious consumers on the brand's unique certifications (HALAL, AYUSH, COSMOS-aligned) as trust signals.
  • Standing out among dozens of Manesar/Gurugram-based contract manufacturers in B2B lead generation.
  • Building an online D2C presence to reduce dependency on B2B-only revenue.
HOW WE HELPED

Content + Influencer + Retargeting Growth Flywheel

🤳 Influencer Marketing for Organic Wellness

Partnered with wellness influencers, Ayurvedic skincare creators, and "clean beauty" content creators on Instagram and YouTube. Creators authentically reviewed Naturo and Orgo products — onion hair oils, bhringraj shampoos, herbal face washes — with ingredient transparency content that resonated deeply with health-conscious audiences. This influencer content was repurposed as high-converting ad creatives.

🎯 D2C Performance Marketing

Ran Meta Advantage+ Shopping campaigns using UGC from influencer collaborations as primary ad creatives. Audience targeting focused on organic beauty shoppers, Ayurvedic product buyers, and natural lifestyle audiences — achieving a sustained 4.1x ROAS across product categories.

🔁 Customer Retention and WhatsApp Marketing

Built post-purchase WhatsApp sequences delivering skincare tips, product usage guides, re-order nudges, and loyalty discounts. Combined with subscription prompts and referral campaigns, this drove a 68% customer retention rate and 320% growth in repeat monthly orders.

📦 Marketplace Optimization

Optimized Naturo and Orgo product listings on Amazon, Flipkart, and JioMart with A+ content, keyword-rich titles, and review generation campaigns — improving organic marketplace ranking and improving discoverability for organic product searches.

SERVICES DEPLOYED
Influencer Marketing D2C Performance Marketing Social Media Content WhatsApp Automation Marketplace Optimization Customer Retention Strategy
THE RESULTS

We worked* with Naturo and Orgo to build a profitable D2C customer acquisition and retention flywheel, growing repeat monthly orders by 320% and achieving a 4.1x ROAS — led by our Founder Pratham Kapoor.

4.1x

Return on Ad Spend (ROAS)

320%

Monthly Order Volume Growth

25K+

Loyal Repeat Customers

68%

Customer Retention Rate

Ready to Build a Loyal Organic Wellness Customer Base?

Let's create an influencer + retention strategy that turns first-time buyers into brand advocates.

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