Building a Scalable B2B Corporate Travel Pipeline Through Digital Marketing
Incorporated 2013. Rohini, Delhi. Specialists in MICE travel, senior citizen tours, solo women travel, and pilgrimage packages. We built MICE Travelo's B2B digital lead generation engine from the ground up.
Travel Should Be Safe, Enriching, and Worry-Free for Everyone
MICE Travelo (CIN: U93000DL2013PTC261830), founded by Directors Sunil Kumar Sharma and Tanu Verma, has been operating for 12+ years from Vardhman Grand Plaza, Sector-3, Rohini, New Delhi. They offer a comprehensive range of travel services: MICE event travel (Meetings, Incentives, Conferences, Exhibitions), fixed departure group tours, senior citizen travel packages, solo women traveler tours, pilgrimage tours (Amarnath, Char Dham, Vaishno Devi), customized holiday packages, and visa assistance. Sister brand: Fame9 Holidays. Despite a strong track record, they needed digital visibility to compete against OTAs and large travel conglomerates.
Winning Corporate B2B Clients in a Trust-First Industry
- Competing against large OTA platforms (MakeMyTrip, Thomas Cook) with massive digital marketing budgets.
- MICE travel is a high-value, relationship-driven B2B vertical — procurement teams and legal approvals slow conversion.
- Limited digital trust signals compared to larger aggregators with thousands of user reviews.
- Niche audiences (senior citizens, solo women, pilgrimage travelers) requiring highly targeted, empathetic messaging.
- SEO visibility challenges for "MICE travel Delhi" and "corporate travel agency India" dominated by large players.
B2B Digital Lead Generation and Trust Building
💼 LinkedIn B2B Lead Generation
Launched targeted LinkedIn Lead Gen Form campaigns reaching HR Directors, VP-level executives, and procurement managers at large Delhi-NCR corporations. Personalized messaging around MICE packages, team offsite planning, and incentive tour programs drove 3x more qualified B2B inquiries versus previous offline methods.
🤳 Travel Influencer Partnerships
Collaborated with travel bloggers, senior citizen lifestyle influencers, and women travel content creators on Instagram and YouTube — the core audience segments for MICE Travelo's specialty packages. Influencer-led tour content (senior citizen Char Dham yatra, solo women Europe trips) built authentic social proof and generated organic lead inquiries.
🔍 Google Search Ads for High-Intent Queries
Targeted high-intent keywords like "MICE travel agency Delhi," "corporate team outing packages," "senior citizen tour packages," and "pilgrimage tour operators India" — capturing buyers at the moment of decision.
📧 WhatsApp Nurture Sequences
Built multi-touch WhatsApp nurture sequences for warm leads — delivering destination showcases, itinerary PDFs, and group testimonials. This reduced average sales cycle by 40% and improved inquiry-to-booking conversion rates.
We worked* with MICE Travelo to build a scalable digital lead generation engine delivering 200+ qualified MICE inquiries and a 5x sales pipeline growth — led by our Founder Pratham Kapoor.
200+
Qualified MICE & Corporate Inquiries
5x
Sales Pipeline Growth
40%
Reduction in Sales Cycle Duration
3x
LinkedIn B2B Lead Volume
Ready to Fill Your B2B Sales Pipeline?
Let's build a LinkedIn and digital lead generation system that delivers qualified corporate clients consistently.
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