Amplifying India's Heritage Herbal Brand Across 25+ Countries
PETA-certified. WHO-GMP manufactured. Exporting to 25+ countries. We helped Khadi Natural break through brand confusion and dominate digital in the competitive natural beauty space.
Pure & Authentic Herbal Care — Since ~2008
Khadi Natural, under Beacon Bio Life Sciences Pvt. Ltd. (founded by Gaurav Singh), is one of India's most authentic herbal personal care brands. Their product range spans herbal shampoos, hair oils, face washes, soaps, and essential oils — all manufactured under WHO-GMP, ISO standards, and PETA certified (cruelty-free, vegan). The brand exports to 25+ countries and operates across 18 Indian states. Tagline: "Pure & Authentic Herbal Care."
Fighting Brand Confusion in a Crowded Herbal Space
- Severe brand confusion with government Khadi India and other Khadi-named brands (Khadi Organique, Khadi Mauri).
- Competing against well-funded D2C brands like Mamaearth, Biotique, WOW, and Forest Essentials.
- Reaching younger digitally-native consumers who prefer Instagram-native D2C brands.
- Communicating premium WHO-GMP, PETA, and ISO certifications as credibility signals online.
- Managing both domestic and international export digital visibility simultaneously.
Heritage Meets Digital — Our Approach
🤳 Influencer Marketing at Scale
We identified and partnered with 200+ beauty creators, Ayurvedic wellness influencers, and skincare content creators on Instagram and YouTube. Creator-led content authentically showcased Khadi Natural's heritage formulations — haircare routines featuring Amla oils, skincare rituals with herbal face packs — building massive organic trust and social proof among targeted audiences.
🎯 Performance Marketing (Meta + Google)
Ran Meta catalogue ads and Google Shopping campaigns targeting natural beauty shoppers, achieving a 4.2x ROAS. Audience segmentation distinguished domestic (India) buyers from international (UAE, UK, USA, Canada) export audiences with geo-specific creative sets.
📱 Social Media & Brand Identity
Rebuilt Khadi Natural's Instagram presence with a consistent earthy, Ayurvedic aesthetic — educational content on ingredient benefits, heritage stories, and certification highlights. Grew Instagram from under 5K to 30K+ engaged followers.
🌍 International Targeting Strategy
Developed separate digital marketing funnels for Khadi Natural's export markets in the UAE, UK, Canada, and Southeast Asia — targeting South Asian diaspora audiences with emotional heritage-led messaging.
We worked* with Khadi Natural to build a credible digital identity that honors their Ayurvedic heritage while competing with modern D2C beauty brands — led by our Founder Pratham Kapoor.
4.2x
Return on Ad Spend (ROAS)
30K+
Instagram Followers Grown
200+
Influencer Collaborations
25+
Export Market Countries Reached
Ready to Build Digital Trust for Your Heritage Brand?
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